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TAD Journal is a peer-­reviewed international journal dedicated to the advancement of scholarship in the field of building technology and its translation, integration, and impact on architecture and design.

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Issue 1.1

Make It New: The History of Silicon Valley Design

In the past decade, “design thinking” has taken the world by storm, exhorting individuals, companies, and academic institutions to better teach, learn, and execute its foundational activities of observing and noticing, framing and reframing, imagining and creating, and prototyping and experimenting.1 But, it is from Barry Katz’s wonderfully crafted history of design in Silicon Valley that a true picture of the emergence of what we know today as “design thinking” first appears…