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TAD Journal is a peer-­reviewed international journal dedicated to the advancement of scholarship in the field of building technology and its translation, integration, and impact on architecture and design.

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Issue 1.2

Symposium: “Mass Customization and Design Democratization”

Throughout the late 1930s and early 1940s there was much speculation in the pages of California Arts and Architecture, the magazine that would later sponsor the case study house program, about what role emerging technologies and manufacturing capabilities would come to play in the construction industry, particularly with respect to the provision of housing.1 In this debate two primary camps of thought emerged. There were those, exemplified by Charles and Ray Eames, who saw the promise of prefabrication as arising from a universally available and predictable kit-of-parts, of which designers could avail themselves…